Ari Korolainen-Olga Case

At Design Interviews

Interview with Ari Korolainen : Frank Scott: What is the main principle, idea and inspiration behind your design?. Ari Korolainen : Private Case, several ways to use. By using you will find your way.To use environmently friendly materials, plain design, functional products. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Ari Korolainen : This case can be use by several ways. I do not wanna tell everything. I leave something to one who is using it. When your demands grow. Case is ready to answer your demands. .Frank Scott: What are your future plans for this award winning design?. Ari Korolainen : Sell a lot...I would like to design more items to make a large collection. Colors and models .Frank Scott: How long did it take you to design this particular concept?. Ari Korolainen : It took about a year to do this. .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Ari Korolainen : I made first cases about 30 years ago. And somehow my design allways is coming from my own needs. Now I needed a case to my Mac. A simple case with Mac feeling and diffrent way to use. .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Ari Korolainen : We have own factory, where we make most of the products. .Frank Scott: What made you design this particular type of work?. Ari Korolainen : My own needs.IMPORTANT. Sholderstrap can be use different ways. You can carry I phone, Mini I pad or I pad at the sae time with you or you can carry book newspaper or umbrella with you. As much as you can carry inside of a case you can carry outside of the case .Frank Scott: Where there any other designs and/or designers that helped the influence the design of your work?. Ari Korolainen : I try to discuss with my friends to get feed back from my work .Frank Scott: Who is the target customer for his design?. Ari Korolainen : I think Mac users are main target.. .Frank Scott: How did you come up with the name for this design? What does it mean?. Ari Korolainen : Name Olga is like finnish word olka, which means sholder. .Frank Scott: Which design tools did you use when you were working on this project?. Ari Korolainen : We make prototype by hands. .Frank Scott: What is the most unique aspect of your design?. Ari Korolainen : Plain and functionality with a small glue. You can carry I phone, Mini I pad or I pad at the sae time with you or you can carry book newspaper or umbrella with you. As much as you can carry inside of a case you can carry outside of the case .Frank Scott: What is the role of technology in this particular design?. Ari Korolainen : Macintosh measurementsTo catch feeling of Mac. New color Mac silveris comingThere is a lot of handwork .Frank Scott: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?. Ari Korolainen : I discusses with Mac users and Mac stores To solve their problems. More in .Frank Scott: How did you decide to submit your design to an international design competition?. Ari Korolainen : I have taken part for some other design competitions with a good luck some past years. .Frank Scott: What did you learn or how did you improve yourself during the designing of this work?. Ari Korolainen : Every work learns me something. To develop better products. .Frank Scott: Any other things you would like to cover that have not been covered in these questions?. Ari Korolainen : More informatio ari.korolainen@privatecase.fi .

Ari Korolainen-Olga Case Images:

VIA: http://www.design-interviews.com/design.php?ID=33513

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