Manuel Guerrero-Typographic Posters Poster Series

At Design Interviews

Interview with Manuel Guerrero : Frank Scott: What is the main principle, idea and inspiration behind your design?. Manuel Guerrero : When tis project was made the aim was to communicate with the only use of typography. To do that, the reference in the work of designers like Müller-Brockmann, Wolfgang Weingart, Niklaus Troxler, Isidro Ferrer and Felix Beltran was very important to define the concept and the technique. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Manuel Guerrero : My main focus was to design this posters was the use of typography through the use of lines and isometric perspective, this made a visual game where characters and typographic signs appears and disappears. This technique was shown to be an effective way to reproduce some principles of the optic art. .Frank Scott: What are your future plans for this award winning design?. Manuel Guerrero : I would like to get it seen by as many people as possible; getting it into as many exhibitions and publications as I can with the aim to eventually make posters to international clients. .Frank Scott: How long did it take you to design this particular concept?. Manuel Guerrero : This is a collection of posters made during 2013 and 2015, the main idea came from the particular objective and the experimental use of type. .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Manuel Guerrero : These posters were commissioned by friends for different reasons, some for events and others for anniversary but in each case; the inspiration in the work of other designer was an important part of the design process. .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Manuel Guerrero : Each client produce their poster for their events, but I’m working to produce a collection of posters for exhibitions about the use of typography. .Frank Scott: What made you design this particular type of work?. Manuel Guerrero : The use of typography is an affordable vehicle for me to express myself at this stage in my life and explore the things I'm interested in. .Frank Scott: Where there any other designs and/or designers that helped the influence the design of your work?. Manuel Guerrero : When I was a student the work of the designers like Müller Brockman, Wolfgang Weingart, Niklaus Troxler seemed great to me and now I see my work I find that taste is present. .Frank Scott: Who is the target customer for his design?. Manuel Guerrero : All people interested in culture and people how likes the visual design. .Frank Scott: What sets this design apart from other similar or resembling concepts?. Manuel Guerrero : In some cases the simplicity, and in others the perceptual game produced by lines and patterns. .Frank Scott: How did you come up with the name for this design? What does it mean?. Manuel Guerrero : The name of this project represents the common characteristic in the collection of posters. .Frank Scott: Which design tools did you use when you were working on this project?. Manuel Guerrero : Poster images were made with Adobe Illustrator using a grid of lines, with no 3D support, and printed in silkscreen in free-acid paper. .Frank Scott: What is the most unique aspect of your design?. Manuel Guerrero : Typographic posters are a perceptual experience related to how vision functions. As the Op Art, this project is based in two primary ways. The first, and best-known method is the creation of effects through the use of pattern and line. Another reaction that occurs is that the lines create after images of certain colors due to how the retina receives and processes light. .Frank Scott: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?. Manuel Guerrero : Yes, some posters were printed in serigraph technic and specialized people help to produce this project. .Frank Scott: What is the role of technology in this particular design?. Manuel Guerrero : The use of computer was fundamental to make the posters in less time, but the technics used can do of manual form, but you need much time to produce it. .Frank Scott: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?. Manuel Guerrero : This project involves the experimental use of type to make a visual game where the characters and typographic signs appears and disappears, because I like to play in the thin line where the letter perceives like a form and letter at the same time. .Frank Scott: What are some of the challenges you faced during the design/realization of your concept?. Manuel Guerrero : The biggest challenge for this project was the typographic expression. .Frank Scott: How did you decide to submit your design to an international design competition?. Manuel Guerrero : In this occasion I receive a nomination to participate at this competition. .Frank Scott: What did you learn or how did you improve yourself during the designing of this work?. Manuel Guerrero : I learn many things, especially in the process. But I know I have a long way to learn. .Frank Scott: Any other things you would like to cover that have not been covered in these questions?. Manuel Guerrero : Just say thanks .

Manuel Guerrero-Typographic Posters Poster Series Images:


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