Roman Klemencov-Klaipeda City 760-Th Anniversary Visual Identity

At Design Interviews

Interview with Roman Klemencov : Frank Scott: What is the main principle, idea and inspiration behind your design?. Roman Klemencov : Klaipeda is the third largest city in Lithuania with a long history, situated next to the Baltic Sea. Getting an inspiration from calligraphy we designed the whole anniversary visual identity system: slogan “Klaipeda - City of Good Winds”, logotype, promo and representational materials, Klaipeda historical panorama, kinetic spatial composition “Klaipeda. 1252-2012 Historic Pendulum” as well as an interactive composition which metaphorically was called “Birds Chirping”. About "Klaipeda" logotype. Merging the words “City”, “Wind”, “Calligraphy”, “Anniversary” we designed a logotype – an attractive, vivid, emotion-rich, freestyle calligraphically written and digitized “Klaipeda” name. The official Klaipeda City heraldry red/yellow color palette was used as the main Klaipeda 1252-2012 visual identity color. Personally, we could compare it to jazz, with its continuous pulsation, rhythmic improvisation, expression, joy and a kind of freedom. We tried to find the proper balance between harmony, action and expressivity. It reflects optimistic emotions through attractiveness, visuality and style. .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Roman Klemencov : This design has been already produced for Klaipeda City Municipality (2012) .Frank Scott: Where there any other designs and/or designers that helped the influence the design of your work?. Roman Klemencov : Air-Kinetic sculptures of Alexander Calder. .Frank Scott: Which design tools did you use when you were working on this project?. Roman Klemencov : Calligraphy, Digital computer graphics, Print production, Interactive elements. .Frank Scott: What is the most unique aspect of your design?. Roman Klemencov : Originality, Innovation & Actuality. .Frank Scott: What is the role of technology in this particular design?. Roman Klemencov : A significant role +++++++++++ .Frank Scott: What are some of the challenges you faced during the design/realization of your concept?. Roman Klemencov : Time limit, actually this project has been realized in 2 month (from start to end: main idea generation, print material project development, engineering - spatial compositions, montage etc. ) .Frank Scott: How did you decide to submit your design to an international design competition?. Roman Klemencov : Knowing that "A'design Award" competions is highly prestigious award, our group decided to submit designed "Klaipeda 760-th anniversary" visual identity project. .

Roman Klemencov-Klaipeda City 760-Th Anniversary Visual Identity Images:


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