Chris Slabber-We Set Sail Album Art

At Design Interviews

Interview with Chris Slabber : Frank Scott: What is the main principle, idea and inspiration behind your design?. Chris Slabber : I wanted too show how the music can help a person transcend into a more spiritual dimension. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Chris Slabber : I always try to make my work seem "believable". I want the viewer too actually think that what they are seeing is real. .Frank Scott: What are your future plans for this award winning design?. Chris Slabber : The client has just started their tour of South Africa and will be touring Europe later in 2015. I would just like too get the album in as much people's hands as possible. Its always rewarding when your art work get distributed across the world. .Frank Scott: How long did it take you to design this particular concept?. Chris Slabber : All in all it took around a month from start to finish. .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Chris Slabber : It was a mutual decision between me and the client. .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Chris Slabber : The work is being produced by the client (We Set Sail) and will be distributed world wide. .Frank Scott: What made you design this particular type of work?. Chris Slabber : After hearing the music for the first time I knew I wanted too make use of a dancer as a main subject. At the same time I wanted to reinvent the concept since it has been done many times before thus adding the spirit animals. .Frank Scott: Where there any other designs and/or designers that helped the influence the design of your work?. Chris Slabber : I found a few shots of dancers and powder paint online, but they were mostly for reference when it came to lighting for the studio shoot. I had a clear vision of what I wanted to achieve. .Frank Scott: Who is the target customer for his design?. Chris Slabber : Since the music is very universal I'd say that anyone who enjoys rock, classical, electronic and experimental music. .Frank Scott: What sets this design apart from other similar or resembling concepts?. Chris Slabber : All the other references similar to this were all just the plain photographs of dancers being thrown with powder paint. I took it that step further of actually bringing the cloud of paint to life by giving it its own animal persona. .Frank Scott: How did you come up with the name for this design? What does it mean?. Chris Slabber : The name is the Album title called Animal. So I had to interpret the music into the name. .Frank Scott: Which design tools did you use when you were working on this project?. Chris Slabber : I made use of a photography studio along with photographer Dirk Steenkamp. Afterwards all the post editing was done using Adobe Photoshop. .Frank Scott: What is the most unique aspect of your design?. Chris Slabber : I think since the music is instrumental, the artwork actually completes the listener's experience. While he/she listens to the music they can loose themselves within the artwork. .Frank Scott: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?. Chris Slabber : I collaborated with photographer Dirk Steenkamp. .Frank Scott: What is the role of technology in this particular design?. Chris Slabber : I played a huge role. Without it none of this would've been possible. .Frank Scott: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?. Chris Slabber : The research was very much based on emotional research. I had to experiment with a few possible execution methods in order to find the one that would best translate the music into visual form. .Frank Scott: What are some of the challenges you faced during the design/realization of your concept?. Chris Slabber : With the photo shoot we had to leave a lot to chance. Once the model threw the paint we had no control, so we never knew what we were getting. The in the post process I had to find the animal faces in the paint clouds before I could bring them forward. .Frank Scott: How did you decide to submit your design to an international design competition?. Chris Slabber : After winning platinum in 2014 I had such an amazing time visiting the gala evening. I met so many amazing people and learned so much, I figured it can't hurt to go for it again in 2015. .Frank Scott: What did you learn or how did you improve yourself during the designing of this work?. Chris Slabber : As always after an intense project I learned that there is always a creative solution. .Frank Scott: Any other things you would like to cover that have not been covered in these questions?. Chris Slabber : I'll be back... .

Chris Slabber-We Set Sail Album Art Images:


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