Brand Packaging by Pepsico Design & Innovation

Pepsico Design & Innovation Portrays The Pepsi X 7up Chinese New Year Lto Cans Brand Packaging

PepsiCo Design & Innovation, the author of the displayed project Award Winning Pepsi x 7Up Chinese New Year LTO Cans Brand Packaging explicates, The Pepsi x 7UP Chinese New Year LTO Cans feature a creative direction that features pop art illustrations and contrasts fluid and rigid shapes, depicting iconic visual elements that are unique to this celebration. These symbols - plum blossoms, fish, lanterns, firecrackers - are concealed within the beautiful, decorative pattern. The story behind the design unfurls as the consumer discovers symbol after symbol..

Brand Packaging by Pepsico Design & Innovation Images:

VIA: http://competition.adesignaward.com/design.php?ID=64043

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