Liza Belachew-The Share Collection Earrings

At Design Interviews

Interview with Liza Belachew : Frank Scott: What is the main principle, idea and inspiration behind your design?. Liza Belachew : My design is mostly inspired by my family culture, graphic experience, and context of art, fashion...etc. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Liza Belachew : It is to express myself based on my identity and the way of my associating with society. .Frank Scott: What are your future plans for this award winning design?. Liza Belachew : This style is going to be more evolved in the next phase and I want to make it even more established. .Frank Scott: How long did it take you to design this particular concept?. Liza Belachew : Speaking practically, it took about 3 months. but in fact it took more time to reach this concept and style, including the feasibility study. .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Liza Belachew : Because I wanted to break some sort of existing frame to jewelry and to make it more innovative with obvious message. This style is the result that I decided to pursuit an inspiration. .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Liza Belachew : My design is for my own jewelry brand and my company will sell them through online, .Frank Scott: What made you design this particular type of work?. Liza Belachew : It might be my strong desire to creativity and originality. .Frank Scott: Where there any other designs and/or designers that helped the influence the design of your work?. Liza Belachew : Principally it is my families art work. And art, architecture, and current fashion trends. .Frank Scott: Who is the target customer for his design?. Liza Belachew : Fashion and art lovers. .Frank Scott: What sets this design apart from other similar or resembling concepts?. Liza Belachew : At least I don't think there is any other similar concepts in the world. .Frank Scott: How did you come up with the name for this design? What does it mean?. Liza Belachew : The Share collection is inspired by the idea to share, or to be connected with others through these jewelry pieces. .Frank Scott: Which design tools did you use when you were working on this project?. Liza Belachew : I used visual drawing software. .Frank Scott: What is the most unique aspect of your design?. Liza Belachew : Fragmented jewelry pieces, combined one another and as a result they becomes a single motif such as geometry or heart. some people even don’t recognize that it is a collectiveness, composed of eight studs earrings at the first sight because they looks a perfect single motif. I love to see their reaction of when they know the secret. .Frank Scott: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?. Liza Belachew : I collaborated with Japanese craftsmen who have amazing skilled and very careful job. .Frank Scott: What is the role of technology in this particular design?. Liza Belachew : Most importantly, it is their perfect polish to gold surface. Because it is not impossible for the studs to be connected one another without a careful polish. .Frank Scott: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?. Liza Belachew : I interviewed some fashion or creative people about the design and price range. And also I researched a lot about other brands in order to avoid duplication of design. .Frank Scott: What are some of the challenges you faced during the design/realization of your concept?. Liza Belachew : It was to brush up my concept and make even more simple and meaningful message. .Frank Scott: How did you decide to submit your design to an international design competition?. Liza Belachew : I wanted people in the world to know share this great concept. .Frank Scott: What did you learn or how did you improve yourself during the designing of this work?. Liza Belachew : I had been an art director of fashion magazine for a long time, and I always think about what kind of style attracts people or what kind of topic they like. But through this work experience, I wanted and think more about myself, such as who I was, what I have done in my life, who I am, what I want to do, or what I should do...etc. .

Liza Belachew-The Share Collection Earrings Images:


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