Laura Ferrario-Le Coffret-Chambres D'hôtes Visual Identity

At Design Interviews

Interview with Laura Ferrario : Frank Scott: What is the main principle, idea and inspiration behind your design?. Laura Ferrario : Le Coffret is a bed and breakfast of charm and design in the heart of Valle d'Aosta. After four years of passionate and knowledgeable restoration, this house from 1779 comes back to life, preserving the atmosphere, which is in perfect harmony with the most sophisticated contemporary comfort. The project was conceived in absolute respect of the authentic style: so the stone walls, wooden beams and antique furniture are offered to the admiring eyes of the guests and lovers of beauty. Stone, wood, mountains, ancient and modern is what forms the logo designed for Le Coffret. A circle symbolizing the sky over the triangle which represents the mountain, where the B&B is located, from the idea of the ascent of man into the sky An Onciale font revised in a modern version (Generatio Uncial) to remember the Celtic origins of the Aostava Valley rightly balances and supports a strong and important symbol to finally obtain a mark that is easy to identify and easily catches the eye. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Laura Ferrario : My aim was to combine the feeling of the mountain with the modernity and tradition of the B&B and convey a feeling of belonging to the territory. .Frank Scott: What are your future plans for this award winning design?. Laura Ferrario : I hope to work with other establishments like Le Coffret in the future. In Italy there are many B&Bs of this kind which could use a restyling. .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Laura Ferrario : The “Client” started from a very precise concept of his, but during the designing process we decided together that the solution I had proposed was closer to what the B&B represented. .Frank Scott: Who is the target customer for his design?. Laura Ferrario : People who love beautiful things. .Frank Scott: What is the most unique aspect of your design?. Laura Ferrario : The use of small details make my design unique: glass and worked metal make up the sign, rubber bands to bind together the various elements of the invitation or the welcome card which will be displayed in every room. .Frank Scott: How did you decide to submit your design to an international design competition?. Laura Ferrario : I would like to use my creativity and professionalism also in non-Italian projects and this seemed to be the most immediate way to makes myself known outside my own country. .

Laura Ferrario-Le Coffret-Chambres D'hôtes Visual Identity Images:


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