Jeffery Yap-Colourland Paints-Live Up in Colours Brand New Packaging Design For Paints

At Design Interviews

Interview with Jeffery Yap : Frank Scott: What is the main principle, idea and inspiration behind your design?. Jeffery Yap : The idea is simple, matching the brand identity and in order to make every packaging " Live up in colours ", a range of colours which give consumers a strong impression which is from colourland paints. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Jeffery Yap : The design actually makes normal consumer recognised this unique design is from Colourland Paints, which also enlighten the consumers when they purchase the paints from colourland, and also changing consumer perception in seeing a paint packaging can also be interesting instead of the boredom of looking the same design method by other competitors. the Design has just goes into your mind in the second you first see it. .Frank Scott: What are your future plans for this award winning design?. Jeffery Yap : i wish to create more useful yet brand related design that amazed consumers and also making our client do better in sales. my new ventures in architecture and product design are in the making. design is just life to me and is a vision of my company to make things useful and beautiful in regards of geographical and cultural differences. .Frank Scott: How long did it take you to design this particular concept?. Jeffery Yap : it took about a month to design from scratch and discover the problem of the previous design comparing to other competitors. it's originality we were designing for our client. .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Jeffery Yap : it's about simplicity and the harmonious relation for all the ranges of paints we are designing. the concept about being unique but simple to recognise is the key of the success for the design. .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Jeffery Yap : Yes, it's has been designed for only colourland paints usage. production is in the making. .Frank Scott: What made you design this particular type of work?. Jeffery Yap : my design can simply design as beautiful as it seems but served a realistic approach in FMCg market. .Frank Scott: Where there any other designs and/or designers that helped the influence the design of your work?. Jeffery Yap : My particular favorite and inspirational to me is always steve jobs, because i love the idea of being original and discover the hidden possibilities on what others don't see. .Frank Scott: Who is the target customer for his design?. Jeffery Yap : End Consumer from the public which don't know anything about paints but making their purchasing process simpler and enlightening. .Frank Scott: What sets this design apart from other similar or resembling concepts?. Jeffery Yap : You can see most of the design in the market are too complicated which caused consumer having a hard time recognising which brand is it from and what function is it for, but my design for colourland paints makes all of these easier for the consumer to pursue for brand loyalty. Because they are not just buying the design but also pursuing a lifestyle of the brand. .Frank Scott: How did you come up with the name for this design? What does it mean?. Jeffery Yap : We proceed everything that the client gave us and work towards the direction only better. .Frank Scott: Which design tools did you use when you were working on this project?. Jeffery Yap : Adobe Illustrator, Photoshop, hand sketch and also 3D modelling softwares .Frank Scott: What is the most unique aspect of your design?. Jeffery Yap : colourful and easy to remember. .Frank Scott: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?. Jeffery Yap : Yes we do collaborate and communicate with the technical personnel who works in the production factory to make sure everything is doable with our design. .Frank Scott: What is the role of technology in this particular design?. Jeffery Yap : It Involves Laser and Silk Printing for all the designs. .Frank Scott: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?. Jeffery Yap : I have done some research on the Paint Can packaging in Malaysia and from there i have also comparing designs from other countries such as, USA, UK, EUROPE and ASIA. It was interesting to know how much difference in terms of art direction, design, content and approaches on the packaging design and it did inspired me to design these brand new packagings for my client. .Frank Scott: What are some of the challenges you faced during the design/realization of your concept?. Jeffery Yap : Making the board members understands and accept the new concepts of our design instead of the conventional packaging design. .Frank Scott: How did you decide to submit your design to an international design competition?. Jeffery Yap : I think it's good to share with the world how can a paint packaging look different from others. .Frank Scott: What did you learn or how did you improve yourself during the designing of this work?. Jeffery Yap : we learned to breakthru the norms of how normal packaging is done in the paint industry and reinvent the will for better design. .Frank Scott: Any other things you would like to cover that have not been covered in these questions?. Jeffery Yap : No, Thank You. .

Jeffery Yap-Colourland Paints-Live Up in Colours Brand New Packaging Design For Paints Images:


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