Lord Qu
Lord Qu is a visual identity created for a snack brand in Quzhou, China. The identity presents traditional Chinese food culture in a modern way for younger consumers. A character based on Confucius forms the central symbol, and the hair knot of the character is shaped like a steamed bun. Linear cartoon drawings connect the character with historical motifs such as the flying dragon, the Confucius Temple and auspicious clouds. A pig nose symbol is applied to steamers, tableware, lamps and seat backs in the restaurant space.
Lord Qu Visual Identity by Siyu Xu was recognized as an innovative example of communication design by the A' Design Awards. Lord Qu Visual Identity earned the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2020. The A' Graphics, Illustration and Visual Communication Design Award is a highly prestigious international design award that celebrates superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
