X Hale
X-Hale is a campaign design created for a virtual art exhibition. The campaign includes a logo, posters, a banner, a trailer and graphic assets for live streaming. The main visual element is a 2.5D typographic structure. Iridescent colors are used to suggest lightness, flow and mystery. Many items, such as square posters and quote cards, are animated with a calm breathing movement. The materials are prepared for a website and social media in several formats. The campaign supports online conversations between artists and audiences during the pandemic.
X Hale Campaign Design by Yiwen Tu was identified as an innovative representation of communication design by the A' Design Awards. X Hale Campaign Design earned the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2021. The A' Graphics, Illustration and Visual Communication Design Award is an international, meritocratic, just and fair design competition that celebrates outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
