Yangzi River
Yangzi River is a visual identity designed for an international conference center. The interlaced lines are inspired by the undulating waves of the Yangtze River. Silver is the main color, taken from anodized aluminum, the main building material of the center. Brown and white lines complete the palette and suggest a flowing river. The asymmetric composition adds visual tension and a sense of strength. The identity is applied to printed materials for business use. The design continues the rolling wave theme of the architecture.
Yangzi River Visual Identity by Hangzhou JC Culture and Arts Co., Ltd was recognized as an innovative example of communication design by the A' Design Awards. Yangzi River Visual Identity was awarded the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2022. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design accolade which celebrates exceptional design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
