Lumedica
Lumedica is a corporate brand identity created for a diagnostic company. The identity is built around a classic typeface and a graphic sequence logo, a form used in bioinformatics to show the conservation and the diversity of DNA and RNA sequences. The logo is placed as the focal point of the design. Color, typography, shapes, images and white space are combined to express the character of the brand. The identity is applied to the envelope, letterhead, result folders, diary, brochures, bag, cards, flyers and calendar.
Lumedica Corporate Brand Identity by Spiros Gizas has been highlighted as an innovative example of communication design by the A' Design Awards. Lumedica Corporate Brand Identity was awarded the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2023. The A' Graphics, Illustration and Visual Communication Design Award is an international, jury-voted, fair and ethical design award that celebrates exceptional design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
