Spectrum
Spectrum is a digital illustration that depicts Japanese street fashion in the style of Japanese anime. The work avoids photorealism and applies vivid colors in a flat manner that still appears optically natural. The background represents the neon lights of Tokyo, with forms boldly simplified for a sharp, flat and luminous effect. Elements of Western graphic design are combined with Japanese character illustration. Spectrum was drawn with Adobe Photoshop CC. The intent is to make the style clear to audiences inside and outside Japan.
Spectrum Illustration by Arata Yokoyama was featured as a creative representation of communication design by the A' Design Award. Spectrum Illustration won the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2023. The A' Graphics, Illustration and Visual Communication Design Award is a highly prestigious, international, juried design award that rewards exceptional design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
