Seawool
The brand that blends fashion and sustainability, integrating recycled oyster shells with professional techniques and style into everyday life. The logo, presented in uppercase, symbolized a spirit of continuous innovation and the double letter o represents circular sustainability, signified perpetual renewal. The overall design exudes elegance, representing a pursuit of fashion and quality. The standard font integrates elements of waves and upward motion, shows her respect for nature and ongoing progress. The brand is vibrant, innovative and a leader in both fashion and environmental trends.
Seawool Branding Project by ChungSheng Chen was selected as a creative representation of communication design by the A' Design Award & Competition. Seawool Branding Project was awarded the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2024. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design prize which honors superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
