Miluo IP Design
Miluo Ip Design is a set of illustrations that present the culture of Miluo City in China. The series turns local cultural elements into characters and scenes, using layered color and situational atmosphere. The illustrations are drawn with vector design software and printed with high level production technology to keep fine detail. Each image measures 3600 by 3600 pixels. Derivative products extend the series to modern media. The aim is to share the natural relics and ethnic heritage of Miluo in a modern visual language and to encourage protection of traditional culture.
Miluo IP Design Illustration by Pan Shurui has been identified as a grand example of communication design by the A' Design Award & Competition. Miluo IP Design Illustration won the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2025. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design competition which celebrates excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
