Base
Base is a visual identity for a brand of Chinese religious goods. The logo places the letter b within a woven structure inspired by Chinese knotting, an ancient folk art associated with unity and good fortune. Repeating woven patterns reflect the cyclical nature of belief. A palette of black, red and gold is calibrated for both print and digital use. The system includes a scalable logo, brand typography, custom patterns, packaging and website design. The aim is to keep tradition relevant for a new generation.
Base Visual Identity by Lance Francisco has been featured as a grand representation of communication design by the A' Design Award & Competition. Base Visual Identity was awarded the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2025. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design competition which rewards excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
