Identity Created by Consumer (ICC)

Identity Created by Consumer is a dynamic corporate identity system developed for a modern art museum. The system combines a constant part and a dynamic part. Basic visual elements and a printed set form the constant part. The dynamic part is built from data created by visitors. Each visitor produces a personal symbol and an image of a movement. These elements are then used for souvenirs, moving graphics and a dynamic logotype shown on the website and on digital screens. The visual material is made with vector graphics and recorded video.

Identity Created by Consumer (ICC) Corporate Identity System by Jone Aleksiunaite has been highlighted as a grand example of communication design by the A' Design Awards. Identity Created by Consumer (ICC) Corporate Identity System earned the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2013. The A' Graphics, Illustration and Visual Communication Design Award is an international, jury-voted, fair and ethical design accolade which recognizes outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.

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