IGPizza
IGPizza is a corporate identity created for a takeaway pizza brand. The identity is based on patterns taken from the shapes seen on a pizza, and these patterns form textures used across corporate materials and the layout of the sales point. A smiling pizza character with an extended tongue gives the brand a friendly tone. The pizza packaging is printed with flexography, while the flyer menu is screen printed with Pantone colors. The packaging graphics also carry promotional texts and ordering information. The identity was developed with the client through participatory planning.
IGPizza Corporate Identity by Emanuele Grittini was selected as an outstanding illustration of communication design by the A' Design Awards. IGPizza Corporate Identity was awarded the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2018. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design award which celebrates superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
