1 in 360 is an internet-centered talent show with a focus on inclusiveness, and creativity. Given its international reach, the purpose of the redesign is to create an instantly recognizable set of colors, shapes, patterns, and logos which can carry the message of the show. This redesign modifies the star in various ways to make it stand out and enhance the symbol’s dynamism with a view to creating a more sophisticated and contemporary visualization. By using the stripe pattern based on the logo, this corporate design represents a unique image which engages current pop tastes across the world.
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