Seotun Saram
Seotun Saram is a corporate identity for a service that connects people seeking help with professional counselors. The name refers to someone who is not yet skilled, and the slogan states that everyone starts clumsily. A fairy tale describes the counseling process for people who are unfamiliar with counseling. The story has two characters: Seotun, a wandering counselee, and Gobukki, a slow but reliable counselor. Warm paper texture, lyrical navy blue of the night sky and hand-drawn icons form the visual system. The intent is to present counseling as friendly, warm and safe.
Seotun Saram Corporate Identity by Coreintive has been featured as an outstanding representation of communication design by the A' Design Award & Competition. Seotun Saram Corporate Identity was awarded the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2020. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design competition that celebrates superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
