Platanus is a psychiatric practice in Brazil. This brand represents humanized medicine, connected with the origin of medical education. More humanity, under a platanus tree, this is the concept of the logo and symbol. The visual identity system has its own font, graphics and all elements were designed exclusively for the brand.
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Imagine meditation and yoga center: the objective of design for the brand was to use shapes, colors and design technique inspired by yoga poses, elegantly designing the the interior or the center offering visitors a peaceful experience to renew their energy. Therefore the logo design, online media, graphics elements and packaging was following the golden ratio to have a perfect visual identity as expected to help the visitors of the center to have a great experience of communication through art and design of the center. The designer embodied the experience of meditation and yoga the design.
This series is focused on the abstract rock formations created over billions of years or in this case eons. The aim was to show the beauty in nature. The photographs is a series capturing abstract compositions created by nature. It should transport the viewer away from negative energy and transport them to a calm state of mind.
This series of images is an interpretation of the effects that the recent lockdown had on mankind. It is a reminder of the fear felt on a global scale. Most important, it is there to remind that the human race can prevail and adapt in order to survive and ultimately overcome the damage done by the pandemic. So even though the images might come across as dark, they are in fact a celebration of the human spirit.
The designer took photos at a time when leaving the house and meeting people was a challenge, i.e. during the pandemic. Staying at home for a long time triggered the author's creativity. Therefore everyday objects found in the house, such as bowls of water, reflective materials, windows in the building were used to model the light. Her works were taken in color first, then changed to black and white. Everything was done digitally. Only one photo she took with artificial light from a lamp and it is a portrait of a boy. Silhouettes are often shown hidden.
Inspired by the political events that shook 2016, this series observes the dissonance between our perception and reality in the age of social media and catered news feeds. The aim was to question how our materiality can be warped by our opinions and judgements, using the existential currents of Jean Paul Sartre’s "Nausea".
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