Pupstar is a positioning technology company. The new brand design presents the relationship between pet and positioning by using simple, joyful iconic graphics, but sharply contrasting visual tones to catch people's attention in a dynamic way. The fresh and pop colors convey technical support from products and passionate visual language to call out the issue of losing their pets by no tech protection. The consistent visual system works through all digital platforms to better support and represents all Pupstar's products on market.
Meet is a Korean barbecue restaurant targeting young people. Client’s assignment for Mengchao, Hao and Sijia is to create an art direction and visual identity to express the vivid brand image and promote the various meats. The shapes of meats on the grill naturally present geometries. This idea leads them to the milestone of the concept, connecting different meats, seafood and vegetables with specified geometries. Various shape combinations and patterns give the geometries a playful and hot final touch.
Krafton's logo design system expresses both the uniqueness and consistency of each alliance brand after being inspired by the crest of the Craft Guild of the Middle Ages, as the brand's core identity is centered on craftsmanship in developing games. The crest shape of the logo is applied consistently to all the alliance brands, differentiated by the use of designated colors, and forms a cohesive visual system.
Lunema is a highly stylized contemporary neo-grotesque sans serif typeface with strong geometric contrasts. A functional san serif family that can stand the test of time, whilst still feeling modern and unique. Each letter shape has been crafted with great attention to detail in order to ensure legibility at large and small sizes due to the distinct deep ink traps. All 10 weights have an extended Latin glyph set with alternatives and ligatures.
A series about the beauty of sunsets, moonrises, and reflections. Due to the different light conditions during the day the same building can look different each time you look at it. During the retouching process, the buildings get isolated from their environment to bring out the uniqueness of the buildings and to be able to edit the sky. In some cases, they are also manipulated to give it a more surreal touch.
OWDT was hired to design a flexible identity system that was dynamic and technically inclusive. We made it our purpose to highlight the technologies used by Moneta in the brand mark. The design gracefully overcame the challenge of balancing the brand’s geolocation characteristics and data type visuals. Moneta’s brand identity now clearly leads its highly technical audience to the world’s most dynamic geolocation technology.
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