The brief required us to create a print advert that is visually driven and captures the essence of the product and what it does. My concept is based on the predatory analogy to dramatize the sharpness of Wüsthof chef’s knife. The T-rex (chef’s knife) will effortlessly slice through your larger chunks of meat.
Tearalab logo design is for a Korean and Japanese fusion bubble tea restaurant. Designer Yao inspiration comes from a laboratory test. To make a great bubble tea one must go through multiple experiments to find a good flavor. The design breaks the shackles of traditional cup elements. It introduces everyday consumers with a direct and simple element that reflects a delicate contracted design with elegant temperament.
Between The Shores aims to show the dimensions of the refugee crisis by giving numbers and statistics while telling the personal story of a young refugee. It delivers emotions and hard facts equally to illustrate a bitter fate that most people don't want to see. The brochure wants to raise awareness, educate and give people a starting point for further discussions.
The Celebration of Diversity Fair happens every year in Medellín, Colombia and this piece was commissioned for the 2018 fair. The main theme is diversity and inclusion. With inspiration and research drawn from everyday life, this poster celebrates diversity with colors, textures and scale, depicting a multiple people hug that turns into a party in itself. It is a fun, colorful and entertaining composition, that enhances the differences in the characters through colors, clothing and objects. The image was used as the promotional image and transformed into merchandise for an all-age audience.
Two years after the cancellation of the spanish series Vis a Vis (Loked up) in a FTA Channel, FOX Spain decided to create a brand new third season. The objective of this poster campaign was to reactivate the fan conversation in social media creating a new visual identity based on the series icons giving to the series fans a new way to connect with the series.
The idea for this keyart was to represent the return of a lead character as the hope and the villain as a hollow who controls everything, all inspired with an iconic classic represent of the piety. In order to prepare the audience to an epic Season Finale designers created in FOX a Key Art Concept that links directly with the plot of our series Vis a Vis Season 4 (LockUp Season 4). “No mercy”, inspired by The Piety and shows the lead characters representing the glorious ending we are waiting for.