Insitu is a "site specific" dance festival, showing dance pieces created in relation to a specific site. Therefore the visual identity plays with dimensions in a typographic concept that puts words in a space, relating them to their surroundings. The typographic concept is versatile and flexible, and is being used in various ways across many medias. This gives the festival a recognisable, yet variating visual expression.
We created the logo combining first letters of the brand name. In this logo characters C and F make a form of a layer cake. Furthermore, arrangement of the sign and the brand name in three lines also symbolize cakes topping. This idea was implemented into the package design. Olive pit pattern is covered with transparent lacquer to give the surface finish. The logotype is pressed with golden foil.
During the process of re-design N&E logo, N, E represents the name of founders Nelson and Edison. So, she integrated the characters of N, E and sound waveform to create a new logo. Handcrafted HiFi is a unique and professional services provider in Hong Kong. She expected to present a High-end professional brand and create a highly relevant to the industry. She hopes that people can understand what the logo meant when they look at it. Cloris said that the challenge of creating the logo is how to make it easier to recognize the characters of N and E without using too sophisticated graphics.
To demonstrate different departments of the hardware store Didyk Pictures came up with the idea to present them as several plates with different hardware objects on top of them, served in a restaurant manner. White background and white dishes help to accentuate the served objects and make it easier for store visitors to find a certain department. The images were also used on 6x3 meter billboards and posters in public transport all over Estonia. A white background and a simple composition allow this ad message to be perceived even by a person in a passing by car.
The concept behind the STEALER brand naming is visualized in the pattern and font used in the brand logo and typography, with segments of the alphabet letters cropped away. For the main and sub-colors of the brand, grey, the original color of metals, and blue have been chosen respectively. Through applying the two colors and other graphic elements onto the products, packaging, shop interior and more, Stealer seeks to establish brand identity in a consistent manner.
As a photographer, mainly working as an artist, I am looking for the the unusual to take the ordinary from reality. This minimal and beautiful staircase is inside the "Service Center for Students" at University of Cologne, designed by Schuster Architects. This is a very good example for my work: I am looking for the right angles to create pictures where the beholder stops and asks "What is ist? Where is it?". The mind-bending angles of the staircase, evoking the quetsions above, reminded me strongly of the surrealistic drawings by MC Escher, therefore the title.