To create the design of the brand Pride, the team used the study of the target audience in several ways. When the team did the design of the logo and corporate identity, it took into account the rules of psycho-geometry - the influence of geometric forms on certain psycho-types of people and their choice. Also, the design should have caused certain emotions among the audience. In order to achieve the desired result, the team used the rules of the effect of color on a person. in general, the result has influenced the design of all products of the company.
Henshin is a Japanese Restaurant in a five-star hotel brand in Jakarta, which is a contemporary dining experience with an edge. The design concept inspired by the restaurant name, Henshin which meaning to change or transform and it always appear in Japanese comics books. Introduce one of the most iconic Japanese dishes, Octopus and reform it into an abstract dancing tentacle. It is a self-explaining character of the restaurant theme, Transforming and Henshin.
The designer highlighted the festival's creative with bright colors in order to bring emotion up and captivate the target audience. Art was the starting point, using multicultural images with a motif of a global union, carefully treated with hand-made artistic effects. This helped to build a consistent identity for all design applications, such as Advertising, Stationary and collateral pieces.
Help the brand communicate a more accurate restaurant concept, a healthy restaurant. The visual elements are simple and powerful. The power of life of the tree is the business philosophy of the restaurant. In order to express the keyword "health", designers chose to use the big tree of life symbol as a visual element to combine the color of the brand with the tree to form the concept of "string". It conforms to both the name and the meaning.
The design team rebranded the laundry company in a more stylish and modern way, washed out the traditional image of the laundry business. The new brand identity drives by a bold logo, consists of a moving washing machine. The design illustrates a concept of delivery plus laundry service. The moon inside the logo represents the night service of the brand. Supporting graphic and icons help illustrating all the services that the brand covers in a consistent identity. The image of the laundry brand becomes more interesting and easy to recognize.
The Telegraphe Cafe is a brand identity designed for a local coffee business in Chelsea, New York City by utilizing typography and symbol in its creative solution. The identity is composed of curly brackets and a serif typeface letter with balanced flow in between. Its elegant simplicity and minimal concept represent on relevant packaging and collateral design with neutral colors. Common phrase and dialogue people experience in coffee shop are featured with brackets on design items, which adds a sense of humor for the brand campaign.