Conceived as an editorial project intended for digital publication, the Activity Report is a 48-page booklet that measures 175x250 mm. It describes what Europ Assistance does in a typical year, using a fresh, modern graphic approach. As the first expression of the new brand identity of the group, it is characterized by a series of original illustrations produced in a way that suggests a dual metaphorical interpretation. The hardcopy version is handsomely presented with a die-cut cover and uses only natural paper on the inside.
A type of advertising with vast potential, which explores every facet of the brand identity to provide rules and opportunities for application. From the use of the logo to the colour palette, from the style of writing to the iconographic style, from the web to the social networks, every sector is explored through an interactive, working document in PDF with the support of downloadable graphic material.
Jungle Society was built on a foundation of female empowerment and diversity. This is visually translated into an extroverted and colorful brand identity. A base of cobalt blue and gold is combined with 4 poppy colors based on tropical flowers and fruits, aiming for an accurate mix of Jungle and Society. All items are mixed randomly creating a set of combinations as diverse as the women they're made for. All packaging and print materials are produced with high quality materials & finishings.
CZ bank is one of 12 nation-wide joint-stock commercial banks in China，headquartered in Hangzhou. Compared with its peer competitors, CZ bank is perceived as a local small bank with a traditional image. In 2016, the bank launched its new brand strategy and decided its value proposition as an “energizing agent” to financial ecosystems. However, the locally SME banking image didn't reflect the brand goal. This means a new brand identity is needed to turn the current traditional image into a young and modern style while recognizing its legacy.
We visited Chile in October 2018 on a Nikon-sponsored Photographic Expedition. We spent a week in both Patagonia and Easter Island. In both locations the scenery and wildlife were stunning and I did my best to capture the beauty I saw. Patagonia had the most amazing mountains, glaciers and wildlife. Easter Island was more of a cultural experience with the brooding Rapa Nui Moai statues.
The journey of the brand starts in Croatia - where the idea of MOI was born. Since then, the distinctive design of deceptive cubes has branded 15 museums across three continents. By looking at the visual identity you can feel the illusions in all its joy, and find out why every year more and more people fall in love with this magical place. Wherever in the world you enter into it, you'll learn an inspiring message - sometimes it's enough to look at an illusion to feel the magic around you.