The Brand Identity is built in a specific way to evoke positive feelings in the customers. The visual concept is based on simplicity and in the playful game of the old-school retro style with elements of modern. Retro style is embodied in the color palette, handwritten typeface, and polka dot patterns. On the other hand, the clean layouts, and sans serif typeface are framing the retro brand look with a professional, modern touch. This unique approach creates a functional design that resonates with the target audience and represents the company's values - trust, commitment, and happiness.
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The objective of the project was to build an engaging, powerful and attractive identity system that captures the pillars of PepsiCo Foundation and celebrates the positive impact its work has in people and the world and reflects the human power behind it. The foundation demonstrates with acts the commitment to add the best of PepsiCo employees to make a difference to be a foundation that fuels change by empowering their communities to strengthen the elements of a system sustainable food food security, access to water and economic resilience.
FH group is the world's third largest all-base solid-state electrochromic glass manufacturer. This work presents a new corporate identity using a combination of layered glass that come together to form FH. The transparency, shapes and layers of glass pieces that create the three dimensional logo reflect their products’ properties and functionality and depicts the vision to generate new technology and brings new products to life. The colors were carefully chosen to present the company’s vision and culture: green as the key corporate color, blue for their advanced technology and for the passion.
Role is a brand that represents movement, dynamism and action. This is a brand for an agency focused on projects in the audiovisual market. Its symbol represents different elements of this universe of video production, but it does it in a simple and synthesized way. Role's visual identity has elements from the audiovisual production universe as its inspiration. The letter "o" cut in half connects itself to the old film rolls.
Platanus is a psychiatric practice in Brazil. This brand represents humanized medicine, connected with the origin of medical education. More humanity, under a platanus tree, this is the concept of the logo and symbol. The visual identity system has its own font, graphics and all elements were designed exclusively for the brand.
Imagine meditation and yoga center: the objective of design for the brand was to use shapes, colors and design technique inspired by yoga poses, elegantly designing the the interior or the center offering visitors a peaceful experience to renew their energy. Therefore the logo design, online media, graphics elements and packaging was following the golden ratio to have a perfect visual identity as expected to help the visitors of the center to have a great experience of communication through art and design of the center. The designer embodied the experience of meditation and yoga the design.
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