Photographer Florian W. Mueller was invited to bring together the two extremes of the northern polar region in Levi, Finland, and the Arabian desert in Liwa, UAE, with the Porsche Taycan Cross Turismo. He positioned the new, electric Porsche first on ice at -25 degrees Celsius north of the Arctic Circle and then in the same position to the camera and at a similar sun angle in the Arabian desert at +42 degrees Celsius and brought the two images together. Partial multiple exposures were added in the manner of his Multivision artworks.
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For Porsche China Florian W. Mueller shot in Shanghai and created some artwork for the Photofairs Shanghai, including iconic sportscars. Shanghai has many different faces. The old, traditional China, the influences of France in the "Former French Concession" and very modern glass and steel architecture. The photographer wanted to capture these different faces of the city in multiple exposures, always with a car in the picture. Because no matter how distorted the environment appears through the multiple exposure, you can always recognize the iconic design of the Porsche.
These are photographed specimens of birds, most of whose species are extinct. The photographer Florian W. Mueller was inspired by the legend of Icarus: His father Daedalus built wings of feathers and wax for himself and his son to escape from the captivity of Minos on Crete. The son Icarus became overconfident, the wax melted and he fell into the sea. Despite his father's warnings. The parallels: Despite warnings and admonitions, the world spirals into ever higher and warmer and warmer climes, and the crash is not far away.
These artworks are part of the collection Neglect, photographed specimens of animals, most of which are extinct or critically endangered. The photographer wants to show a little bit of the sometimes bizarre beauty of the insects, so that the viewer might see them with different eyes. Because insect extinction is very real and not a made-up story. The series was produced with help and assistance of the Senckenberg German Entomological Institute.
The Kanji shapes and strokes represent the initial state and infinite existence of the surroundings. Inspired by the brushstrokes of Chinese calligraphy, the study of contextual ideas, the blend of styles, and cultural attention, the inclusive mentality of the spaces in between the shapes conferred by the strokes shows exquisite elegance and luxuriant cultural implications of Chinese calligraphy. Each poster is made out of a combination of the traditional Chinese element, bringing all the inspirations together and creating a unique, delicate Chinese style of impressionism.
The Archadia logo is designed to inspire stability and dynamism according to the mission of the brand. The letter A, here understood as the initial letter of the brand name, was designed starting from the elementary geometry of a triangle, the static form par excellence in architecture, but also recalls the main concepts of academy, architecture and also "abitare" (living in Italian). The chosen blue color finally defines the institutional and academic role of the brand, but also the colors and reflections of the Venice lagoon water, where Archadia Academy has established its headquarters.