Brand Identity

Explore 90 award-winning designs tagged Brand Identity on Digital Artists Magazine.

Designer: Kazune Watanabe Project Type: Brand Identity Classification: Graphic

Designtide Tokyo 2024

Designtide Tokyo is a design event of exhibitions and markets that explores and shares new trends in product design and related fields. Through design, it creates an immersive experience of energy and emotion beyond digital media. Held from 2005 to 2012, it shared design culture from Tokyo with the world. Each year, about 50 invited and selected designers presented works that valued creativity over commerce. In 2024, Designtide Tokyo was revived with a new logo and renewed vision.

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Designer: Keiichiro Yanagi Project Type: Brand Identity Classification: Graphic

Ancora

Ancora is a brand store that sells fountain pens and stationaries. Nowadays, digitalization and information and communication technology have been progressing rapidly. On the other hand, Ancora focuses on the revival of analog in-person communication. Ancora reconsiders these values in which their way of writing, drawing from the heart provides joy that also delivers a special experience such as customizable fountain pens that can be combined in a myriad of ways; and ink blending using a cocktail shaker.

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Designer: Ebru Sile Goksel Project Type: Brand Identity Classification: Graphic

La Plage

La Plage is a bold and nostalgic brand identity inspired by the effortless charm of 1950s beach culture. Blending bohemian elegance with seaside sophistication, it features vintage inspired illustrations, expressive typography, and a rich palette of terracotta, green, and gold. Playful slogans, luxe textures, and tactile print finishes enhance the experience, crafting a timeless world where vintage charm seamlessly blends with contemporary elegance. Every detail is crafted to evoke sun soaked leisure, artistic expression, and timeless storytelling with a touch of coastal allure.

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Designer: Takahiro Eto Project Type: Brand Identity Classification: Graphic

Better Bodies Hi

Better Bodies Hi is a brand identity for a workout studio. The identity is based on a typeface that transforms in three stages. As visitors move from the reception to the workout area, the lettering on the signs becomes thicker and larger. The thinnest style is used sparingly at the reception to create a calm atmosphere. The boldest style is used in the workout area at a height of more than one meter. The typeface is applied to the logo, the website, signage and printed items. The changing lettering helps users prepare the body and mind for exercise step by step.

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Designer: Botond Vörös Project Type: Brand Identity Classification: Graphic

Arrival Training

Arrival is an online training planner and tracking service for amateur runners. The logotype visually hints at the duality of the wordplay between Arrival and A Rival, through the positive-negative trick of the R letter. The slanted typography adds dynamism and movement to the design. The unique angle of the logotype is reflected across the visual identity, determining the illustration style, the structure of icons, and the layout arrangements.

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Designer: Ying Gao Project Type: Brand Identity Classification: Graphic

Tiantai Huangcha

Tiantai Huangcha is a brand identity and packaging design created for a regional yellow tea. The logo combines dot and leaf shapes in a simple graphic language. One circle symbolizes the essence of tea. Two circles express the interaction between people and nature. Three circles represent friends seated around a table to share tea. A tea lotus graphic below echoes the three dots and completes the mark. The packaging uses matte ceramic with metal handles, and the tea canister form follows the shape of the logo.

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Designer: Marko Stanojevic Project Type: Brand Identity Classification: Graphic

What Next

Final visual outcome is reached by taking a symbol and turning it into a question mark by placing it on a smaller square below (an extracted 1/4 piece of a big square above it) and putting it on a tipping point while remaining in balance, creating a visual sensation of tension with a minimal rearrangement of elements. What Next logo, as well as the name, are in a way an oxymoron, a question and an answer both at once, creating friction. On its own, logo-sign is a simple, deliberate imperfection and a straight-forward communication vessel, striving to create a lot with little effort invested.

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Designer: Xuguang Zhu Project Type: Brand Identity Classification: Graphic

Zuojiang Huashan Day

Zuojiang Huashan Day is a brand identity created for a cultural event that presents Huashan rock art, a World Heritage site in Guangxi, China. The identity combines motifs from the 2000 year old carvings with contemporary graphic design. Frog-shaped figures and bronze drum patterns form a coherent visual system, and the pinyin for Huashan is styled to recall cliff carving textures. Printed items include posters, paper bags, business cards, a rock art directory and silicone wristbands. The aim is to make the heritage site legible to a global audience.

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Designer: BI-CHENG ZHONG Project Type: Brand Identity Classification: Graphic

Lao Huotang

Lao Huo Tang is a brand identity for a hot pot restaurant in Taiwan. The logo shows a cast iron pot held by a single hand, with a rising steam line that suggests slow simmering. The Chinese characters are drawn with flame shaped brushstrokes and paired with modern typography. The palette layers boiling red, orange red, brick red and warm beige, guiding the eye from stove to table. White is used for the logo and lettering to improve clarity. The identity is applied to signage, menus, business cards and printed materials.

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Designer: Seraphina Sol Project Type: Brand Identity Classification: Graphic

Adagio

Adagio is a luxury bean to bar chocolate brand identity built around sustainable cultivation and ingredient origin. Hand drawn botanical illustrations and numeric timelines show how cacao, mint, and citrus develop over time, turning the visual system into a guide to farming practices and seasonal cycles. Gold foil details and refined typography convey craftsmanship and quality, while the modular three box format creates a coherent identity that connects flavor, brand experience, and the land behind each harvest.

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Designer: Cansu Dagbagli Ferreira Project Type: Brand Identity Classification: Graphic

Prepd

Prepd is an innovative food delivery platform that transforms digital influencer recipes into professionally prepared meals. Its identity centers on a bold, modern aesthetic designed to disrupt the food tech space. Featuring a clever logotype with a negative space frying pan and a high contrast Green and Lime palette, the brand celebrates the link between creators and consumers. Through expressive, human-first photography and clean geometry, Prepd turns the act of scrolling into a tangible, high quality dining experience.

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Designer: 山田太樹 Project Type: Brand Identity Classification: Graphic

Roofarm Rebranding

This project is a rebranding initiative accompanying Roofarm's business expansion. The company has grown from urban rooftop agriculture and is now expanding into large scale rural farming alongside its urban operations. At this stage, the corporate vision was redefined as Reinventing Agriculture to Sustain the World's Food Supply. This vision was translated into a circuit inspired identity that expresses agriculture as infrastructure. The identity features two interconnected forms that symbolize the relationship between urban and rural systems.

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