Sof
Sof is an acronym for Sisters Overpowering Fibroids. Sof is a concept project inspired by the designer's journey with uterine fibroids, the frustration of being handed the same generalized brochure after a doctor's visit, meeting women in similar positions who have waited too long to get treated. While not dangerous, ignoring the symptoms can lead to complications. The design provides possible solutions such as creating a sense of urgency, giving patients personalized information, and a support system.
Sof Brand Identity by Hamda Al Naimi has been featured as a grand example of communication design by the A' Design Award. Sof Brand Identity was awarded the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2021. The A' Graphics, Illustration and Visual Communication Design Award is an international, jury-voted, fair and ethical design prize which recognizes outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
