Half Production
Half Production is a photography and videography studio. The balance between lighting and shadow is something they always seek for. Meanwhile, this also coincides with their philosophy of life. Grasping the balance between half and full is just like being humble and keeping learning, the balance between function and creativity. The logo is inspired by the action of pouring the water. When the glass is full, there's no space for improvement. The action of pouring the water seems to be something we're chasing for. Be humble and keep learning.
Half Production Brand Identity by Goi Jien Ming was recognized as an outstanding example of communication design by the A' Design Award & Competition. Half Production Brand Identity won the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2022. The A' Graphics, Illustration and Visual Communication Design Award is a highly prestigious international design competition which celebrates superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
