Scaling Inc
Scaling Inc is a brand identity designed for a media company. The logo is a single matrix lattice formed by five hexagon shapes. The central hexagon represents the company and is highlighted within the lattice. The irregular hexagons give the mark a gear-like and bee-like appearance. The identity is applied to stationery sets, posters, wallpaper and bags for both online and offline campaigns. Vivid colors and simple geometric patterns were selected after focus group interviews and large-scale surveys. The design expresses efficiency, adaptability and growth.
Scaling Inc Brand Identity by Yanming Chen was recognized as an innovative example of communication design by the A' Design Awards. Scaling Inc Brand Identity won the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2023. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design accolade that celebrates outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
