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Haiyan Smart Home Competition Brand Identity

Ying Gao Brand Identity Graphic

Haiyan Smart Home Competition

Haiyan Smart Home Competition is a brand identity created for a cultural and creative design event held in Haiyan County. The main visual uses a rotating and twisted three-dimensional house form. The shifting shape expresses change and reconstruction in home life brought by smart technology. Technology-inspired colours support the theme. The graphics are built as vector artwork, so they remain clear at any size and twist in different directions across media. Applications include space installations, posters, brooches and cups.

Haiyan Smart Home Competition Brand Identity by Ying Gao was highlighted as an innovative example of communication design by the A' Design Awards. Haiyan Smart Home Competition Brand Identity won the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2025. The A' Graphics, Illustration and Visual Communication Design Award is an international, jury-voted, fair and ethical design accolade which recognizes excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.

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