Craftoria
Craftoria rebranding explores the intersection of historical art movements and modern wellness rituals. Inspired by 1920s art scene, the identity utilizes a refined serif wordmark and Victorian era illustration to position paint by numbers kits as a sophisticated, meditative activity. The structural design of the mailer packaging facilitates transition from exterior minimalism to a high contrast, richly colored interior, formalizing the unboxing as a gateway to creative focus. This cohesive system bridges nostalgic craftsmanship with modern lifestyle design to elevate the hobbyist experience.
Craftoria Brand Identity by Cansu Dagbagli Ferreira has been recognized as an exceptional example of communication design by the A' Design Award. Craftoria Brand Identity won the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2026. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design competition that celebrates excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
